We'll compare your actual account
data to the demographics of each market to
quantify your branches' top priorities for growth
Which branches are getting their share of
market potential?
Which branches have upside potential?
Where is the most market demand for
Low cost deposits
Loan Demand
Liquid Investments
Commercial Services
The people who walk into your branches may
not reflect all the people in the communities
you serve.
Most banks are missing whole segments of their
markets. Your customers may include:
· The retirees but not the affluent earners
· The local workers but not the commuters
· The long time residents but not the new comers
· The students but not the young families
The deposit and loan needs of your existing customers may not be a sign of the demand of the whole market.
Quantisis Research can give you extensive data for every market.
Demographics of the whole market
Quantified loan and deposit demand of the whole market